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Old Town Christmas Festival 2024
Old Town has booked The Voice finalists and 'Swindon Eye' for Christmas Festival
The Old Town Christmas Festival returns on Sunday 24th November with an afternoon of live performances, local food and drink stalls, a fun fair on Wood Street and including a new ferris wheel. Running from 12pm to 6pm the event will once again be a major focal point of Swindon's Christmas festivities and will feature the switching on of the Old Town Christmas lights, including the new carpet of LED’s above Victoria Road.
The Festival has expanded in recent years to encompass, not only a road closure on Wood Street, but also at the top of Victoria Road to make way for the bigger stage, capacity and extra stalls. This year marks a milestone for the festival as it welcomes a ferris wheel for the first time. Joining the Old Town skyline the big wheel promises to offer visitors a one-of-a-kind view of the event.
Swindon local twins, and The Voice finalists Billy & Louie will be headlining
The highlight of the day will be the performances on the festival’s main stage with headliners Billy & Louie, finalists on ITV's The Voice. The twins are set to bring their powerful vocals, which were supported by Tom Jones’ team on the reality TV show, to the heart of the Old Town.
Entertainment manager Evie Em-Jay said ' We are proud to showcase some of the town's best talent to the main stage including party hits duo Backbeat, singer songwriter Drew Bryant and some of our talented performing arts groups Pauline Quirke Academy, Raising Aspirations Academy plus a spectacular headline performance from Wilkes Academy. After the lights go on crowds will also be celebrating the Oasis Live '25 Tour with 'Liam' and 'Noel' from UK’s number one Oasis tribute act “Oasish”. They are the only tribute endorsed by Liam Gallagher and will be bringing a set of Oasis' greatest hits.
"At the heart of the Old Town Christmas Festival is the ethos of community, family, and celebration", said Kris Talikowski, Chairman of the Old Town Business Association. "Local businesses and residents come together for an amazing festive experience that has become a cornerstone of Swindon’s Christmas season. This year’s event is also raising funds for the Prospect Hospice as we did at the Old Town Festival revival.”
In a bid to make the festival accessible while covering its costs, organisers are asking for a small ticket donation of £1.25 per person. These donations will help support the event and ensure its continued success in future years. The festival is sponsored by local businesses including Los Gatos, Deacons, Dominos Old Town, Charles Harding, and Sinewave, and is in partnership with South Swindon Parish Council.
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Old Town Christmas Festival 2023
Old Town Christmas Festival is back
We are back for another year of our new format Christmas Festival. Taking over 2 streets (Wood Street and the top of Victoria Road) the event will host up to 10,000 over 5 hours on Sunday 26th November 2023 from 12-5.30pm.
A huge stage on Victoria Road will host lots of performers and artists. as well as a giant Fun Fair and 20 food and drink stalls on Wood Street selling all sorts of food and drink.
The event is made possible due to our amazing sponsors South Swindon Parish Council, Deacons, Los Gatos and Dominos Old Town.
We are asking for a £1.25 donation per person attending the event to help cover the costs. You can buy your tickets here.
Line up:
12pm - Event opens for food, drink and the fun fair
1pm - Pauline Quirk Academy
1.20pm - Farrell’s School of Irish Dance
1.40pm - Steven Tilley
2.10pm - Ella Rae
2.40pm - Blank Canvas
3.05pm - Emma Doupe
3.35pm - Dance Roots Africa
3.55pm - Steve Mitchell as George Michael
4.30pm - Wilkes Academy
4.45pm - 5pm - Switch on
5.05pm - Let it Shine - A Tribute to Take That
Get your ticket now
Watch the video from last year’s event
Map of the event
Old Town Lights Switch On 2022
Old Town to host Swindon’s biggest Christmas event this year
A fun fair on Wood Street, the pedestrianisation of Victoria Hill and a huge headline act are set to make the first Christmas Festival in Old town since 2019, the biggest and best in its history.
The Old Town Business Association, branded publicly as Friends of Old Town, are back with a bang in 2022 after 2 years of restrictions due to Covid. The group have already had a busy year organising two huge events on Wood Street over the summer; a Queen’s Jubilee event and the 8th Sausage & Ale Trail.
The Christmas Festival, which will include the formal switch on of the Christmas Lights, is now a larger event running from 12pm-6pm. Visitors can expect a huge lineup of live music, and Wood Street, the area which usually hosts this event, will become a large fun fair full of family-friendly rides and stalls.
This years headliner, which is set to be announced on Friday 28th October, is rumoured to be a well-known popstar and actor who was born in Wiltshire. The currently unnamed headliner will be performing three famous tracks as well as joining Santa in switching on the lights.
Other entertainment on the day includes Swindon favourite Phoebe Maddison who got to the battle rounds of The Voice Kids, young acts like the Lawn Manor School of Dance and a Robbie Williams tribute act Marc Hopkins.
After a successful road closure application, the main stage and food and drink zone will be taking place on Victoria Hill this year, whilst Wood Street will be the home of the giant fun fair provided by Steven Hill.
"Over 50 years ago Wood Street was used as a street fair for these type of events, “said events manager Tasha Millican-Lee, “so we felt it right with the increased area, to give attendees a very special and unique fun fair experience as part of our new look Christmas Festival”.
MAP OF THE EVENT
The Christmas Festival is the first of a three-year upgrade plan for Old Town’s most popular event. It is a result of the Old Town Business Association building a strong partnership with South Swindon Parish Council, who have kindly taken on the job of repairing and managing the lights themselves.
"In this first year they have been repaired and replaced after a lot of damage in storage,” said Neil Hopkins local Parish Councillor, "Next year we are looking at the possibility of securing new lights to cover Victoria Hill in a carpet of LED’s, if this new format is proven a success."
This years event is also possible thanks to the successful launch of the Friends of Old Town Card in January.
The Friends of Old Town card scheme is designed to give Old Town users discounts at over 80 Old Town businesses. The card scheme has raised over £10,000 through £10 donations from the public as they sign up to get a card.
“This investment in the card scheme has enabled us to expand our event onto Victoria Hill and invest in its future with a regular source of income from the card scheme” said Kris Talikowski, Vice-Chair of the Business Association. “As the card scheme continues to grow, we can continue to invest in marketing Old Town to ensure it’s long term success as a business district and support businesses with greater footfall and promotion”.
The event will be a public event but visitors are being asked for a £1 donation per person to help with the increased costs this year and to allow investment into new lights next year. Even with the increase in energy costs, the power for the lights is kindly beng provided by Charles Harding Estate Agents.
The peak event attendance is capped at 5000, and visitors are recommended to book a e-ticket via a donation on eventbrite to ensure entry.
The road closure will be in place from 6am on Sunday 27th November until 9pm and will be effective from outside The Victoria pub up to the mini roundabout where Bath Road becomes Joiner Lane. Diversions will be in place for that day and the public are encouraged to walk to the Christmas Festival if possible.
Entry points into the event include the old Museum and Art Gallery (Apsley House) on Bath Road, St Michaels Way, the pedestrian walkway from the Britannia Place car park to Wood Street, next to McColls on Victoria Hill, and also where High Street turns into the entrance to Wood Street.
The association has turned to some key sponsors to help with the costs and TalkTalk, Deacons Jewellers, Future Planning (a financial planner on Devizes Road), Los Gatos tapas bar and Dominos Pizza have all ensured the event can run in this larger, and more exciting format.
You can get your e-tickets here:
https://www.eventbrite.com/e/old-town-christmas-festival-2022-tickets-445086825677
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